Our tradition since 1765: a love of healthy food and expertise in the production of pet food since 1965
Interquell is a Bavarian family-owned company with roots that date back to 1765. It all began back in the 18th century with a flour mill on the River Singold in Wehringen. In the 1950s, along came a ground-breaking innovation. A new type of technology and appropriate machines could be used to produce cereal flakes – when combined with dried meat, these resulted in the first complete dry food for dogs. Our recipes, ingredients and additives have been refined over the years to take account of the latest scientific findings.
But that is not all: the coveted Happy Cat products have made their way from Wehringen out into the wide world. Happy Cat is now in demand by cat owners, not only in Germany, but also in Europe, most of Eastern Europe and a number of countries in Asia, Africa and South America. Of course, we continue to produce our dry food in our traditional family business in Wehringen, Bavaria.
1765 - The "old mill"
When it purchased the old mill in Wehringen, the Müller family laid the historical foundation for the company that is now called Interquell. Back then, Nikolaus Müller started to run his flour mill on the River Singold.
1951 - Potato flakes
Edmund Müller produced the first potato flakes. Due to their easy digestibility and good shelf life, they offered a significant improvement for farmers in feeding their pigs.
1965 - First dog food
The first dog food production started with ‘Müller's dog food’ which consisted of flakes and wet food.
1970 - Happy Dog
Edmund Müller developed one of the first easily digestible complete foods for dogs, consisting of dried meat, maize flakes and vegetables. The Müller's dog food brand became Happy Dog.
1973 - Exporting started
Happy Dog was exported for the first time – to Austria and Denmark.
1975 - Kibble production started
The first extruder for producing dog and cat food in kibble form came on stream, and supplemented the existing food flake production.
1987 - Georg Müller
Georg Müller (Dipl. oec.) joined the family business as the 7th generation. When the company’s founder passed away in 1988, he took over the helm.
1992 - The first complete food in kibble form
With Happy Dog NaturCroq, Interquell launched the first complete food for dogs in kibble form onto the market.
2000 - Premium market
Happy Dog entered the super premium segment for dog food with Supreme Salmon and Rabbit. The first ‘sensitive’ varieties were Ireland, Canada and New Zealand.
2001 - Happy Cat
Interquell developed its first dry food for cats. Happy Cat was born.
2004-2006 - Expansion of operations
A new office building, two more extruder lines and a silo tower were built, creating a production capacity of 200 tonnes per day.
2009 - Innovation
Happy Dog Supreme Africa is the first dog food in the world to contain ostrich as a protein source. For every pack sold since then
2% of the purchase price has been donated to SOS Children’s Villages in Africa. To date, a total of 1.8 million euros!
2015 - Trade favourite
Happy Dog became the leading specialist retail brand in Germany in the dry dog food sector.
2018 - 8th generation
Annika and Andreas Müller join the family business in its 8th generation
2018 - 100% climate-neutral
Goood is Interquell's first premium dog food that is completely climate-neutral - from the field to the bowl.
2019 - Expansion of export operations
This popular premium pet food is now shipped to 75 countries and is available on 4 continents.
2019 - Award
Happy Cat Junior was named 2019 Product of the Year by FutterTester.de.
2020 - Expansion of capacity
With the commissioning of an additional extruder, fresh raw materials can now be processed as well. Production capacity increases to 320 tonnes of pet food per day.
2020 - Product of the year
No fewer than three products received 2020 Product of the Year awards from FutterTester.de: Happy Cat Bio in the wet cat food category Happy Dog Soft Snack for dog snacks and Goood Freilandlamm for dry dog food
2021 - Product relaunch
Happy Cat products now have improved recipes and have been given a new look.
Interquell corporate film
Would you like to learn more about Happy Dog?
Our corporate film provides an interesting insight into Interquell’s origins and work.
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